I'm working with the Radio group on an advertising deal, and they came up with a prety good idea.
The radio group offers a VIP points program for their listeners, to keep them tuned in more often. They earn points towards free appearal, concert tickets, etc.
They came up with the idea to take a radio dj, and put them in costume, and advertise that if you walk through the haunt and find the dj, he/she will give you XXX-amount of bonus VIP points.
This sounds like a pretty cool idea to drive sales, but there are some ups and downs here.
I think that our customers may end up pesterring each and every actor until they find the dj. And poosibly slow down traffic, etc., etc.
Has anyone ever heard of this idea, or had this implemented in their haunt?
I just want to get some feedback from people that have heard of this, or experienced it.
It sounds like a good idea to me, but I want to make sure this is a smart thing to do.
The radio group offers a VIP points program for their listeners, to keep them tuned in more often. They earn points towards free appearal, concert tickets, etc.
They came up with the idea to take a radio dj, and put them in costume, and advertise that if you walk through the haunt and find the dj, he/she will give you XXX-amount of bonus VIP points.
This sounds like a pretty cool idea to drive sales, but there are some ups and downs here.
I think that our customers may end up pesterring each and every actor until they find the dj. And poosibly slow down traffic, etc., etc.
Has anyone ever heard of this idea, or had this implemented in their haunt?
I just want to get some feedback from people that have heard of this, or experienced it.
It sounds like a good idea to me, but I want to make sure this is a smart thing to do.
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