We are a home haunt that is interested in going pro over the next few years. We have Allens book and have read it in its entirety. We are starting to collect information for our business plan and are confused as to the best way to do a market analysis. The nearest pro haunts to us are approximately 1 hour away in several directions. There was one haunt in the next town over (about 15 minutes from here) that set up in a building at the local fairgrounds. It was okay but not worth a second trip. We are a small community of about 25,000 people and are comprised mainly of schools, houses, parks, and small shopping centers. Not a big area for market analysis. The schools do not allow anyone to conduct surveys or distribute material, so that idea is out. Can anyone tell us how you did your market analysis and what worked best for you? Are there any pro haunts that are located in smaller towns that do very well and how did you do your market analysis? Does it make any sense to reach out to the cities 60 miles away to research them and include them in our market analysis or is that too far?
Hope you guys are having a great time in St. Louis! Wish we we're there!!! Thanks for all your help.
Hope you guys are having a great time in St. Louis! Wish we we're there!!! Thanks for all your help.
Comment