well, with the helpful and thoughtful responses to my radio ??
here's a new one for you.
So, we do this horror host show . getting ready to start our 3rd season.
last year, as the economy started to be weird, we were actually up a bit.
At the time, we were only on a local cable station, 30k homes max.
so this feb, we have added stations and are now on in 1.5 million homes in parts of 4 states, each week.
so now we get invited to local horror conventions, and memorabilia conventions as guests.
I spend all weekend talking to folks of all ages that watch the show.
here's the topic for debate.
this will be my 16th season. I have spent so much on advertising it makes me sick.
at these pittsburgh conventions ( and I am less 45 min south of the city) over 75% of the people who love the show, have never heard of the haunt.
not, have never been, but have never heard of.
do con goers, not pay attention to haunts?
is it a totally different and perhaps untapped demo?
the contests I run, and the emails I get, prove to me that I have all age groups watching
does it just mean that TV rules above all else and I'm gonna do a million people this year?
or hopefully, my new fans will come out in numbers enough, to offset the high gas prices that may keep some home.
I've told this to long time industry 'leaders'
and they are dumbfounded as to an answer, other than, my current advertising may not be working for me.
does the experience of watching spooky things on TV not overlap in personalities, of people, with those going to a haunt
here's a new one for you.
So, we do this horror host show . getting ready to start our 3rd season.
last year, as the economy started to be weird, we were actually up a bit.
At the time, we were only on a local cable station, 30k homes max.
so this feb, we have added stations and are now on in 1.5 million homes in parts of 4 states, each week.
so now we get invited to local horror conventions, and memorabilia conventions as guests.
I spend all weekend talking to folks of all ages that watch the show.
here's the topic for debate.
this will be my 16th season. I have spent so much on advertising it makes me sick.
at these pittsburgh conventions ( and I am less 45 min south of the city) over 75% of the people who love the show, have never heard of the haunt.
not, have never been, but have never heard of.
do con goers, not pay attention to haunts?
is it a totally different and perhaps untapped demo?
the contests I run, and the emails I get, prove to me that I have all age groups watching
does it just mean that TV rules above all else and I'm gonna do a million people this year?
or hopefully, my new fans will come out in numbers enough, to offset the high gas prices that may keep some home.
I've told this to long time industry 'leaders'
and they are dumbfounded as to an answer, other than, my current advertising may not be working for me.
does the experience of watching spooky things on TV not overlap in personalities, of people, with those going to a haunt
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