Couple more things... doing write ups on haunted houses has been pretty much the showcase of any and all magazines in this industries history. What haunt goes on the cover, what haunt is getting featured... back then that was about the only way you'd learn about some haunted house outside your own market and it was a pretty big deal to be featured.
I don't disagree totally with Allen that maybe its old school to feature haunts as the primary featured article for a magazine... but when you look at entertainment magazines its always one movie or two movies, or something. I don't think Allen or anyone else is tooling around the web trying to learn more info about some haunts ... the magazines brings them to your attention. However I wouldn't disagree that you can learn a lot of those details on line now... agreed. However the biggest thing we did that NO ONE else did was put the articles ONLINE as well so YOU CAN READ THEM FREE! No one did that but us... I have to admit even if it is bragging we've been copied a lot by other magazines and other haunt directories and more. We do something then someone copies us... either way I doubt any magazine would ever not do featured articles on haunts.
Lastly let me say peel all the haunt stories away... you pay $45 dollars for a magazine mailed to your door. You pay hundreds of dollars to travel to seminars, then buy tickets to seminars and more than likely most of those seminars are terrible, old news, won't help your business, the guy doing them is a self promoter or doesn't know what he's talking about. I think the one thing I understand totally is if you are paying $45 dollars or $450 dollars or even 45 cents you should expect to learn something that helps your business NOW!
If even one person who stand up here and say they don't learn something from our magazine then you know more than I do, or you simply just can't be helped. On the articles that don't feature haunted houses those articles are ORIGINAL content that can only be found in the magazine... not published online.
Every article we have someone write or especially the ones I do are worth more than 90% of any seminar you've ever attended and I'll stake everything I own on that... that is what you should expect because that is what you pay for.
One more thing I must say... I feel the information we talk about in the magazine is so valuable its worth 100 times what we charge because it can impact your business in a very positive way. I've actually been criticized from people telling me we're giving away too much...
So there you have it!
Larry
PS: Just for the record I could care less if 100 people started a magazine I've said that 2000 times... just don't care. I don't pay attention to that, to what new directory goes online, what new podcast comes online, what new blog appears, none of that matters to me so no I'm not going to give nothing a chance. Because in order for me to do what I do I need to focus on what I do because many of you pay me for the service... I only focus on WHAT I DO not what anyone else does. I do feel most of these things are stuff you shouldn't give much credence to because typically they are done for the wrong reasons. But if another magazine or blog, or podcast or whatever makes 10 million dollars I still won't care good for them. Again I'm only focused on what I do nothing else. I don't have time for anything else. And I have to say that I don't read any other magazine, I don't read anyones blogs I don't watch what people say on Facebook, and I don't go to shows and I don't and have never attended a seminar. I think for myself and always have. I learn from experience, talking with friends in the business and I have to admit I've probably learned MORE right here on these forums than anywhere else... the stuff people put up here is something worth reading every single day.
When you have people like Allen out there willing to help, or people like Haunted Overload always sharing photos and video's those guys are hero's in my book and more haunts should try to be just like them!
I don't disagree totally with Allen that maybe its old school to feature haunts as the primary featured article for a magazine... but when you look at entertainment magazines its always one movie or two movies, or something. I don't think Allen or anyone else is tooling around the web trying to learn more info about some haunts ... the magazines brings them to your attention. However I wouldn't disagree that you can learn a lot of those details on line now... agreed. However the biggest thing we did that NO ONE else did was put the articles ONLINE as well so YOU CAN READ THEM FREE! No one did that but us... I have to admit even if it is bragging we've been copied a lot by other magazines and other haunt directories and more. We do something then someone copies us... either way I doubt any magazine would ever not do featured articles on haunts.
Lastly let me say peel all the haunt stories away... you pay $45 dollars for a magazine mailed to your door. You pay hundreds of dollars to travel to seminars, then buy tickets to seminars and more than likely most of those seminars are terrible, old news, won't help your business, the guy doing them is a self promoter or doesn't know what he's talking about. I think the one thing I understand totally is if you are paying $45 dollars or $450 dollars or even 45 cents you should expect to learn something that helps your business NOW!
If even one person who stand up here and say they don't learn something from our magazine then you know more than I do, or you simply just can't be helped. On the articles that don't feature haunted houses those articles are ORIGINAL content that can only be found in the magazine... not published online.
Every article we have someone write or especially the ones I do are worth more than 90% of any seminar you've ever attended and I'll stake everything I own on that... that is what you should expect because that is what you pay for.
One more thing I must say... I feel the information we talk about in the magazine is so valuable its worth 100 times what we charge because it can impact your business in a very positive way. I've actually been criticized from people telling me we're giving away too much...
So there you have it!
Larry
PS: Just for the record I could care less if 100 people started a magazine I've said that 2000 times... just don't care. I don't pay attention to that, to what new directory goes online, what new podcast comes online, what new blog appears, none of that matters to me so no I'm not going to give nothing a chance. Because in order for me to do what I do I need to focus on what I do because many of you pay me for the service... I only focus on WHAT I DO not what anyone else does. I do feel most of these things are stuff you shouldn't give much credence to because typically they are done for the wrong reasons. But if another magazine or blog, or podcast or whatever makes 10 million dollars I still won't care good for them. Again I'm only focused on what I do nothing else. I don't have time for anything else. And I have to say that I don't read any other magazine, I don't read anyones blogs I don't watch what people say on Facebook, and I don't go to shows and I don't and have never attended a seminar. I think for myself and always have. I learn from experience, talking with friends in the business and I have to admit I've probably learned MORE right here on these forums than anywhere else... the stuff people put up here is something worth reading every single day.
When you have people like Allen out there willing to help, or people like Haunted Overload always sharing photos and video's those guys are hero's in my book and more haunts should try to be just like them!
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