3 important factors I would look at from a marketing prospective.
1. Something catchy and easy to remember: I like allen said you want thoughts to pop in the customers head and you want them to remember the same so they can look you up on the web.
2. Relative to your biz: when they hear they name they know it's related to Halloween, haunted, scary etc. You wanted name your ice cream shop "The Ham Shack".
3. World Wide Web: what ever name you go with, make sure the website is avaliable. This consistency will aid in branding your haunt and name recoginition.
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