I really think the location thing was a big blow in your numbers. It's always tough to relocate in any business, even if its for all positive reasons like in your case.
I think that going a little grass roots might bring them in. You need to try targeting your audience as someone else mentioned. Playing radio advertisements on a station not catering to that teenager and twenty something is going to fall on deaf ears.
In the past, we saw a HUGE increase in foot traffic one year after walking in a Halloween parade. We dressed up and handed out candy and flyers and really pulled in double and triple numbers from the year previous (which was our first year). My skit allowed me time to quiz them so I used that to find out where they were from and a good portion were even out of our advertisement area, so they were coming strictly from the Halloween parade. Use community events as much as possible...ask to set up photo ops, face painting, etc at local events, get involved with your community as much as possible. It's amazing what word of mouth can do!!!! The best advertisement ever!!!
I think that going a little grass roots might bring them in. You need to try targeting your audience as someone else mentioned. Playing radio advertisements on a station not catering to that teenager and twenty something is going to fall on deaf ears.
In the past, we saw a HUGE increase in foot traffic one year after walking in a Halloween parade. We dressed up and handed out candy and flyers and really pulled in double and triple numbers from the year previous (which was our first year). My skit allowed me time to quiz them so I used that to find out where they were from and a good portion were even out of our advertisement area, so they were coming strictly from the Halloween parade. Use community events as much as possible...ask to set up photo ops, face painting, etc at local events, get involved with your community as much as possible. It's amazing what word of mouth can do!!!! The best advertisement ever!!!
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