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Haunted House Admission Ticket Price Increase?

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  • Haunted House Admission Ticket Price Increase?

    Everything has sky-rocketed no doubt. My question is really simple do you plan on raising ticket prices this year? Why would you raise ticket prices? Do you plan on paying your staff more doing more marketing what? How much are you going to raise your prices? Like to hear some response. Thank you in advance.

  • #2


    We raised our prices for weekends close to Halloween , starting last year. We did this during 2020 Covid because we cut the group size in half (from 15 to 8), to reduce Covid risk. Then we realized the fear impact was much better as a result, so we nearly doubled our prices in 2021 to allow us to permanently cut our group size to 8 or 10. The prices start out cheaper early in October. We begin at $20 online, and $25 at the window, then gradually raise it to $30 online and $35 at the window as we close in on Halloween. (Fast Pass is always $15 more.) They are typically inside the haunt for a good 20 minutes of solid shocks, so compliments about the value far exceed any complaints about price. So our prices actually increased LAST year and not this year-- although we did add a $5 charge for the big homecoming Saturday night just before Halloween, because we didn't want too big of a crowd that might spiral out of control. It turned out to be a wise decision: There was a shooting 20 minutes after we closed down the street outside a super crowded bar, and we clearly heard it go down. 8 shot, 2 killed. Then again, they didn't have security & law enforcement like we did, but I still think adjusting your price to avoid too big of a crowd on crazy nights is one of the tools in your toolbox, and you shouldn't be afraid to use it. (Because if you don't, you'll probably be MORE afraid!)


    www.TerrorOfTallahassee.com

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    • #3
      I think everyone raised prices. We raised prices in several ways starting with using a ticketing company (Fear Ticket) where we can keep 110% of the ticket fees. We raised the ticket fee to 2.25, also we added TAX, so now the customers pay the tax not us. Lastly, we added little things like upgrades like immediate access now those tickets cost $60 per person. Why not. Our attendance was down some but the revenue was up especially ONLINE its totally dominating ticket sales.

      Larry Kirchner
      President
      www.HalloweenProductions.com
      www.BlacklightAttractions.com
      www.HauntedHouseSupplies.com
      www.HauntedHouseMagazine.com

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      • #4
        I also like offering a super cheap night early in the season, so the regulars can still get in at something close to the original price. That not only offers good attendance during our practice night, it also allows us a good rebuttal to anyone who complains that the prices have gone up. We just say (honestly), "Yeah, we had to raise prices, but if you come real early in the season, we made a special night our all our old-time supporters like yourself to get in with a major discount." It works out well for both them and us.
        Last edited by monsterwax; 09-06-2023, 03:20 PM.
        www.TerrorOfTallahassee.com

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        • #5
          We're raising our prices from $30 to $32 plus tax plus service fee. In short a ticket will cost about $36.00 per person.
          Larry Kirchner
          President
          www.HalloweenProductions.com
          www.BlacklightAttractions.com
          www.HauntedHouseSupplies.com
          www.HauntedHouseMagazine.com

          Comment

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