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Marketing Cost Per Attendee - 2020

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  • Marketing Cost Per Attendee - 2020

    Hi all,

    What was your average marketing cost per customer in 2020 for a normal walk-through (if you were able to open) and how did it change in comparison to last year?

    If you're willing to share, I'd love to know the population size/attendance for your attraction to compare.

    Thanks for any help!
    Brandon Treadway
    Owner & Creative Director | Treadway Events
    www.TreadwayEvents.com
    Portland, Oregon

  • #2
    I'm not sure that would take some research but oddly enough we cut our marketing budget by over 50% in 2020 and did MORE customers than 2019. Go figure!

    But roughly we spent about $2.00 per customers.

    Larry
    Larry Kirchner
    President
    www.HalloweenProductions.com
    www.BlacklightAttractions.com
    www.HauntedHouseSupplies.com
    www.HauntedHouseMagazine.com

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    • #3
      Likewise we dropped spending due to covid and did the same amount of guests. Question is was that because people got starved for entertainment or if you go all digital you can spend less. Let the debate begin.

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      • #4
        We did better than last year and the funny thing we spent $1500 on facebook. We're not a mega haunt but any stretch but we did about 7000 guests with only spending $1500 bucks. Jim

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        • #5
          Thank you for the feedback! Looking forward to hearing how others did.
          Brandon Treadway
          Owner & Creative Director | Treadway Events
          www.TreadwayEvents.com
          Portland, Oregon

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