I'm sure everyone has heard the famous $2-$3 spent on advertising = 1 attendee theory, by Leonard Pickel... But does that typically hold true for your event?
I know it always varies based on market, ticket price, weather, show quality, etc., etc... But in general, what was your average (avertising $ spent : 1 customer) ratio for this past 2009 season?
Thanks,
I know it always varies based on market, ticket price, weather, show quality, etc., etc... But in general, what was your average (avertising $ spent : 1 customer) ratio for this past 2009 season?
Thanks,
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